Shanifi
Ibrahim Al-Shanifi for Trading and Contracting Company was established in 1977 by Mr. Ibrahim Al-Shanifi.
Company Background
Ibrahim Al-Shanifi for Trading and Contracting Company was established in 1977 by Mr. Ibrahim Al-Shanifi, and since then it has been growing and expanding to become one of the premier food and confectionery distribution companies in the Kingdom of Saudi Arabia. Driven by an uncompromising commitment to quality and hygiene, the company represents some of the world's most beloved brands across retail and wholesale channels.
Ibrahim Al-Shanifi for Trading and Contracting Company represents over 40 leading international confectionery and biscuit brands, delivering fresh products across thousands of supermarket shelves, retail outlets, and partner stores nationwide.
Work Experience
Smart Touch undertook the complete redesign and digital modernization of Ibrahim Al-Shanifi for Trading. Our team worked in close collaboration with the company's executive leadership to formulate a cohesive digital identity that reflects four decades of industry leadership, reliability, and heritage in confectionery distribution.
The challenge was to create a modern web portal that showcases both the company's distinguished corporate profile and its expansive brand portfolio of international confectionery partners, while ensuring high performance, responsive layout, and seamless navigation.
Our creative team developed custom graphic assets, corporate icon sets, and bilingual content in both Arabic and English. The product architecture was structured logically into categories—ranging from chocolates, biscuits, candies, and wafers—enabling B2B clients and supermarket retail chains to explore product specifications with ease.
The result is a responsive, modern corporate web portal that strengthens Ibrahim Al-Shanifi's digital footprint, reinforces partner trust, and provides an authoritative digital showcase for distributors and retail networks across Saudi Arabia and the Gulf.
Design Concept
The design concept for the Shanifi portal was centered around warmth, appetite appeal, and clean corporate professionalism.
We developed a vibrant color palette combining appetizing warm red accents, rich chocolate cocoa browns, and fresh clean white spaces. High-resolution product photography was integrated with playful yet structured layout elements, including subtle shadow cards and dynamic product hover states.
Typography was chosen for maximum readability and international appeal, utilizing modern geometric sans-serif fonts for English and elegant contemporary Cairo typography for Arabic. The responsive framework ensures optimal experience across desktops, tablets, and smartphones.
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What Our Customer Think
“There are many talented website developers out there, but finding a top-notch web designer is challenging for any business. In this day and age a website is a company’s identification card and we at Al Saif Group are extremely fortunate to have come across Smart Touch to create our company website. What impressed us the most and what we believe sets them apart from the rest is their response time and follow ups coupled with their extreme enthusiasm, insight, creativity and their attention to detail. Even under a short time frame they did not fail to deliver. We would like to thank the entire team at Smart Touch for all their hard work and cannot recommend them enough.”
MOHAMMED AL SAIF
Vice Chairman, Al Saif Group
“We acknowledge that Smart Touch has done a study and a research for Barwa (Barwa Village) and it was creative. We would like to thank them for their well done research and designs proposed.”
KHALIFA AL MOHANNADI
General Manager, Barwa Village
“We thank Smart Touch for the creativity, utmost professionalism and for being open to new ideas. Also we would like to commend them for being responsive and patient and for handling the project well in spite of the pressure given. We are looking forward to work with Smart Touch again in the future.”
BASHAR AL-AZZAZ
Marketing and Sales Manager, Dar wa Emaar
“It's very hard finding web design/web development solutions that are both professional yet price-competitive when compared to the vast options out there. SmartTouch was a great example of providing that. With their prompt and professional team combined with high quality creativity and design, we ended up with our company website up and running in no time. This is a company I would recommend without any hesitation and one that I would definitely put in my 'favorites' list!”
HESHAM KHAIRALLA
Co-Founder, Managing Partner, Strategia Consulting
“I am looking forward to do more business with Smart Touch in the near future with our appreciation and grateful for their valuable effort to help our companies to be in the position from identity and branding side which reflect their professionalism and creativity. We wish the best for Smart Touch.”
ENGR. TALAL A. AL-KAABI
General Manager, THARAA Real Estate Investments Co.
“I want to thank you and everyone else for the outstanding work you have done for us here at Al-Husain and Al-Afaliq Group website. I really believe you listened to what we wanted and delivered a quality website. The best part for me is when I had to have it my way you were never afraid to tell me that it may not look right or work well that way. I really appreciate that since sometimes what I want is not always what works best. Thanks again.”
ABDULAZIZ M ALAFALIQ
Assistant GM for Commercial Affairs, Al-Husain & Al-Afaliq Group
“On behalf of Airfoil International, I would like to thank you for the prompt response and outstanding customer service that we received and are still receiving from Smart Touch. We appreciate your efforts and willingness to work with us and look forward to continuing to take advantage of your marketing experience and services.”
KHALIFA ALSADA
Chief Operations Officer, Airfoil International
“The services rendered by SMART have been synonymous with the name. SMART Businesses today require SMART Advertising with a SMART Touch. We have encountered a friendly, energetic team that can capture the concept, transform it into the desired media, own the challenges and deliver the desired results.”
MOHAMMED IRSHAD
General Manager - Business Development, WPL-KSA